Modern work runs on messages, but outcomes live in systems. Context gets copied, attention splinters, next steps stall.
Anticipate closes the gap: Slack and Salesforce work as one, so the place where work starts is also where it gets finished. Less noise, more signal. Our aim isn’t more tooling, it’s momentum.
Critical info scattered across threads and tabs.
Approvals and updates stall in context switching.
Progress isn’t visible without chasing status.
Energy goes to logistics, not outcomes.
Create/update records directly from Slack and bring context back to the conversation.
Triage, approvals, handoffs, and alerts that prompt action in-flow.
Channel structure & naming, rituals, training and quick references.
Environments & permissions that scale safely with full auditability.
Define KPIs, instrument adoption, and refine for outcomes.
We target tangible improvements: faster response and cycle times, higher Salesforce data quality (updates happen where work happens), fewer status meetings, and less context switching, so teams focus on outcomes, not logistics.
Map conversations to outcomes and owners.
Ship one high-leverage flow that proves value in days or weeks.
Expand to adjacent use cases with governance and clear guides.
Track response times, cycle times, update accuracy, and impact.
Anticipate was founded by Yannis Rouwens, blending product thinking with hands-on Salesforce delivery.
He leads our focus on practical outcomes, clear language, and measurable impact.
Yannis
MP
“Switching contexts can be a productivity killer. That’s why we believe in the power of Slack, because it allows you to have everything right at your fingertips without needing to go back and forth between windows."
Our approach is grounded in platform best practices.
Language, channels, and rituals designed for adoption.
Start small, measure impact, scale what works.
Often no, Flow and Slack apps cover most needs; custom code only where it pays off.
Yes, governance and environments are core to our approach.
This depends on the scale of your organisation, but most teams see impact with one pilot in a few weeks.
We provide the language, guidance, and rituals so new behaviour sticks.
